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February 1, 2010 – Rocktape, the leader in high performance athletic tape for active people everywhere, today announced a retail partnership agreement with Road Runner Sports, the world’s largest running and walking store.

Road Runner Sports is known for both innovation and knowledgeable sales personnel. “Road Runner Sports is known everywhere as the best place to shop for running gear and we couldn’t be happier to partner with them,” said Greg van den Dries, CEO of Rocktape. “They were the first to solve the problem of online shoe fit with Shoe Dog, their own propriety web-based system that helps consumers purchase the right pair of shoes. We knew that Road Runner’s ability to think ahead and innovate would be a perfect match for Rocktape since our product requires more skill and knowledge than you would find at your typical big box sporting goods store.”

Rocktape is designed to promote better blood flow, lymph drainage and lactic acid removal and reduce muscle vibration. “Running is a tough sport that can really take its toll on knees, shins and ankles. Runners and triathletes can really benefit by using Rocktape to improve performance and manage fatigue,” said Ben Greenfield, the 2008 Personal Trainer of the Year and CEO of Rock Star Triathlete Academy. “With their passion for running and fitness and their commitment to customer satisfaction, Rocktape is a perfect partner for Road Runner Sports.”

In addition to selling through their online store, Road Runner has neighborhood retail stores throughout California, Washington, Oregon, Arizona, Colorado, Maryland, New Jersey and Virginia, and distribution centers in San Diego, California, and Columbus, Ohio.

About ROCKTAPE

ROCKTAPE is headquartered in Los Gatos, California. ROCKTAPE can be purchased at leading running and cycling shops, Road Runner Sports and Sports Basement locations and online at www.rocktape.com. ROCKTAPE comes in Twelve different styles and colors, and retails for $20 per roll. Team discounts are available. Contact admin@rocktape.com for more info.