RockTape and Garmin-Cervélo Team Up for 2011
(March 17, 2011 – Los Gatos, CA) RockTape today announced a strategic supply
agreement with Slipstream Sports and the 2011 Garmin-Cervélo Professional
Cycling Team to develop and supply custom designed Rocktape in the team’s
trademark argyle pattern. The partnership will make Rocktape the Official
Kinesiology Tape Supplier of 2011 Team Garmin-Cervélo.
Designed using RockTape’s exclusive Active Recovery (AR) technology,
Rocktape provides immediate relief to sore muscles, decreases recovery times
and helps treat and prevent sports injuries. Additionally, Rock Sauce, the
company’s new USADA/WADA compliant topical pain reliever will also be
utilized by the team and its staff members.
“We’re excited to have RockTape as a product sponsor” said Jonathan
Vaughters, CEO of Slipstream “Our medical team has extensive experience
treating some of the best athletes in the world and Rocktape’s reputation
for making kinesiology tape capable of withstanding extreme competition and
conditions is exactly what our doctors and athletes need. And we’re equally
psyched that Rocktape has developed a tape in our team colors.”
The Team will also utilize RockTape’s PowerTaping method to increase
athletic performance by reinforcing proper form through proprioceptive
feedback, which has been an area of collaboration between Dr. Kevin
Riecklin, team chiropractor for Garmin- Cervélo and Dr. Steve Capobianco, VP
of Medical Operations for Rocktape.
“RockTape has without a doubt proved to be the best partner for the Team.”
said Dr. Kevin Riechlin, “Their innovative approach to taping is a huge
benefit to our atheltes.”
“Team Garmin- Cervélo is simply the best pro cycling team in the world right
now” added Greg van den Dries, CEO of Rocktape. “Adding the Garmin- Cervélo
team to our existing relationship with Peanut Butter/Twenty12 helps us
round-out our commitment to professional cycling. We’re honored to be in
such great company.”
RockTape also announced that on May 1, Garmin- Cervélo tape will be
available for sale through Garmin- Cervélo’s web site at
www.slipstreamsports.com, and Rocktape’s extensive distribution channel
which includes over 6000 medical professionals and over 300 specialty
retailers. Professional discounts are available.
ROCKTAPE is an international company headquartered in Los Gatos, California.
With offices in Australia and the United Kingdom, RockTape serves the needs
of over 6,000 medical professionals. RockTape, PowerTaping and RockSauce are
used by leading competitive athletes to enhance sports performance and by
medical professionals to treat common sports injuries. Contact
firstname.lastname@example.org for more info.